Saying it with chocolate

There are a few of them out there...people who don't like chocolate.

But for most of us, the rich flavor of a good chocolate makes any occasion better. Odds are, most of your employees and customers feel that way, too. So it only makes sense to treat them to the sweet stuff whenever you want to send a special message.

As a confirmed and unrepentant chocoholic, I am here to offer you some tips for slipping some chocolates into your thanks, congrats or invitations.

A gift of chocolate is perfect for:

• Saying thanks for a job well done
  
• Welcoming a new employee or team member
  
• Reminding employees about special events, such as Safety Month or a Customer Service initiative
  
• Rewarding new customers for their business
  
• Creating a memorable token for attendees to take home from conventions, meetings, grand openings or other significant events

In these days of tight budgets and vanishing perks, the sweet taste of a chocolate candy bar might be the sweetest way to tell employees or customers they matter to your business.

More work SHOULD mean more rewards!

Everything has been crazy at our company, just like it probably is at yours. In the face of the recession, everyone is working harder than ever. It seems like no one has just one area of responsibility any more...all of us are wearing so many different hats.

Now for the big question...are you rewarding your employees for all they're doing? Are you even saying thank you, or is it more of a "Consider yourself lucky you have a job" find of thing? Be honest. Because you're not fooling anyone, least of all your employees. And the wrong choice will come back to bite you, sooner than you might think!

Here's the bottom line, 'cause I know you're busy.

1) People (read: employees, but it's nice to be reminded once in awhile that they ARE people!) work better and harder and more effectively when they feel

• Appreciated
  
• Needed
  
• Noticed

It's that simple. So what about your employees? Are they being told how essential they are to your company's success -- even its survival? Are they being told how much their hard work is appreciated? Or even more to the point,

ARE THEY APPRECIATED???????

Here are a few more simple facts:

• Unappreciated employees have more accidents, take more sick days, work less effectively and are less creative. These are the people who are most likely have a resume at the ready at all times. In other words, given a half decent opportunity, they, and their expertise and contacts and information will be out the door. Woosh! Gone!
  
  
• Employees who feel unneeded, especially in this economy, are spending far more hours worrying about that pink slip than they are worrying about your bottom line.
  
  
• Employees who come to the conclusion, correctly or incorrectly, that they are not noticed...that their work is not noticed...stop trying and start coasting. And if the differential rewards are nil, who can blame them?

So what do you have to do?

Thank you for asking, because the answers are just as simple as the facts!

• Know where real productivity lies. Realize, deep down in your managerial heart that as much as you would like to believe that it all depends on you, that it REALLY all depends on those sales associates and telephone help desk people and order processors and everyone else who handles the day to day making, selling, services and explaining your product or service. THEY ARE YOUR COMPANY'S LIFEBLOOD!
  
  
• Pay attention to what they do every day. Instead of focusing on yet another tool to catch and bash people for being 10 minutes late, start looking at what good stuff they are doing every single day. Helping that annoying customer calmly. Getting that order out the door against all odds. Getting another 100 people to look at your website today. It all counts, so start acknowledging it.
  
  
• Figure out ways to say thank you. And don't tell me you can't afford to say thank you. A simple "Hey, great job!" card or jar of candy for their desk or SOMETHING will be a HUGE leap from nothing! And it's cheap! REALLY, REALLY cheap, especially when you consider that your company depends on every employee doing their stuff in harmony and well and consistently.

Business gifts -- little gift, big results

In the August 2008 issue of PPB magazine, Richard Nelson and Rick Ebel reported that U.S. businesses (including nonprofits) spend an amazing $5.59 BILLION a year on promotional gifts.

Of that figure, the overwhelming majority were to thank customers or build goodwill, with new customer prospecting and employee recognition tying for third. Why are businesses spending so much on gifts?

The answer is simple. It works.

Whether it's a coffee mug, a calculator or a water bottle, customers and prospectives like receiving tokens from merchants, don't mind merchant logos or slogans on the gifts and tend to favor businesses who give gifts over those who do not, even if service or quality is equal or better in the non-gifting business!

Employees follow the same pattern. Companies which reward employees with gifts, including desk accessories report higher employee loyalty and higher overall productivity than non-gifting employers.

In the current recession, it may be tempting to jettison the gifts. But research indicates that along with those gifts may go your customers and employees.

Coffee mug anyone?