Quality counts for business Christmas cards

Once you've made the decision to send business holiday cards, make sure you select well made, beautifully printed cards. Check for:

• Quality paper
  
  
• A well crafted graphic or clear photo image
  
  
• High quality printing, free from smears and stray ink spots
  
  
• Consistent colors in the ink on each card
  
  
• Easy to seal envelopes (peel and stick are the fastest and most secure)

If you shop around online, you can find companies who offer elegant but affordable business holiday cards.

I know what you're thinking.

But wait...it's only a card, and most people get dozens of personal and professional cards. So why does it matter so much?

The answer is simple.

Sending a cheaply printed or in-office printed card sends the wrong messages to your clients and employees. A company Christmas card is a great marketing and team building tool, but not if it send the message that your company:

• Doesn't care about them and therefore chose the cheapest card
  
  
• Is in financial trouble and could only afford cheap cards (even if this is true, send quality cards. The few dollars you'd save would hurt your company more in the long run.)
  
  
• Is sloppy and inattentive to detail
  
  
• Doesn't know how to find quality products or services

You only have a few seconds and a few square inches of paper to convey an number of essential messages to the recipient of your company holiday card. Make every one count.