Don't discount affordable business cards as a powerful marketing tool

It's almost Thanksgiving and the business forecasts are abysmal. Sales are down, defaults and foreclosures are up, credit is non-existent. The New Year is looking grim.

So what can you do? If you're in a business that has competition in the same area -- like a dry cleaner, restaurant, insurance agency or computer repair shop -- one powerful and inexpensive tool is the company Christmas card. That small token of seasonal good cheer can mean the difference between being just another store in the strip mall and becoming a destination.

Best of all, affordable business holiday cards are still available, even this late in November. A smaller format company holiday card can carry all the punch of a larger card, but at a much lower price per card.