It's just over a month until Hanukkah and Christmas, and you're still on the fence about ordering company Christmas cards? The economy is in the toilet, your customer base is hanging on to their dollars like they're the last flotation device on the ship, and your employees are spending more energy focusing on how they can afford to fill their grocery cart than on that new project.
And you're waiting? Considering NOT ordering cards?
Studies have shown that sending holiday cards works well to establish and support customer loyalty and name recognition. Other studies have found a link between little things like company holiday cards and employee identification as "part of the team."
And yet, you might pass up this inexpensive and powerful tool, saving maybe a few hundred dollars and missing out on many times that in loyalty and impact!
If the budget is so tight it squeaks, (and whose isn't?), choose more affordable business holiday cards. Skip the foil lined envelopes and oversized format in favor of a more modest silhouette and regular envelopes.
The impact isn't in the size of the card, or the suede finish paper...it's in the name at the bottom, and the personal notes and signature you add. It's in the hand-addressed envelope instead of a computer printed label. It's in the thoughtful verse, and the timely delivery -- all the things we've talked about in this blog.
Make the most of the holidays for your company. A card is best way to let them all know you care.
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