Maintaining contacts with cards

The economy is tanking, and with it, your business contacts and prospects are getting thinner than ice on a springtime pond (forgive me..I'm a Southerner...phrases like that just sneak out when I least expect it.)

Colorful images aside, it's rough out there. And you're looking for any way you can to catch customers' attention. You've tried Facebook and Twitter and blogs and networking and still....

It's time to give an oldie but goodie. A card.

Yup. A paper with words and a picture all stuffed into an envelope card.

Why a card? Because people are tired of electronic messages. They're bored with wading through 200 updates about what someone had for breakfast.

Because an old-fashioned card is new again.

Send them a card for their birthday. For an anniversary. As a thank you for business or a follow up to a chance encounter or a meeting at a conference.

There are as many reasons to send a card as there are potential customers. Look around. Look for a reason. Keep some card assortments and a supply of stamps on hand for moments when inspiration strikes.

Ready, set, surprise them with a card!