In an article published in the Summer 2008 edition of Motivational Strategies, researchers found that businesses with higher levels of employee engagement had more satisfied customers, more sales per square foot of store space, lower turnover and less accidents and injuries than businesses where employees felt unrecognized, unappreciated or replaceable.
So how do you create engagement? Here are some ideas:
Training -- Make sure your employees feel confident in their ability to do their jobs. Lack of training is listed as one of the primary reasons people feel disengaged at work.
Support -- Do your employees have the tools and materials they need to do their job well? Are they comfortable taking risks and trying new things, knowing they have the support of their managers and the company?
Acknowledgment -- Are employee successes taken for granted as "part of their job" or acknowledged with gratitude? If success is celebrated, even if the celebration is as small as a thank you card or a desk award, employees are more likely to put in their full effort and remain engaged in the company.
Variety -- Do employees get to experience a variety of projects, challenges and opportunities? When employees get to stretch their abilities in different tasks and roles, they are more likely to rate their company as a good or excellent place to work. Bored employees perform poorly, have more accidents and treat customers with less respect and enthusiasm.
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