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Thursday, February 5, 2009

The power of Happy Birthday

These are scary days for employees.

Profits are down, wages are frozen and jobs are vanishing, all while gas prices, food prices and foreclosures are rising.

Every business is looking for ways to save money. But have you considered the value of spending just a little on your employees?

There may not be money in the budget for raises or promotions, but how about something small and simple like a birthday card?

Sending an employee a birthday card does several things.

  • First, it lets the employee know that they are noticed as an individual. Unlike company Christmas cards, which are a powerful tool as well, a birthday card is a more personal experience. After all, it's not everyone in the company's birthday on the same day or even in the same month.

  • A simple birthday card, imprinted from the company, then signed by a manager or the whole department, can boost employee morale and team loyalty. The message that we are celebrating your birthday makes an employee know they belong, and that is one of the most powerful tools for increasing morale.

  • A birthday card mailed to the employee's home makes an even greater impact. That extra bit of effort and a postage stamp pays off in huge attitude dividends.

  • Sending a birthday card to an employee's spouse or partner and children costs very little, but can help even further in boosting the feeling of belonging. And when people feel like they belong, they work harder and have fewer accidents -- both benefits that far outweigh the price of a card.

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